BH3D Logo

Ben Houston's Blog

This is the personal blog of Ben Houston (bio here), a long-time computer graphics software developer. I've worked on projects like Three.js, Deadline, Krakaota, Exocortex VFX plugins, and Web3DSurvey. I'm also an entrepreneur, having co-founded Frantic Films Software, Exocortex, Clara.io, and Threekit.

Origins of the Term Exocortex

Ben Houston7 Minutes ReadNovember 28, 2025

The story of how I coined the term "exocortex" in 1999 to describe a synthetic cognitive regulator - a technological layer that participates in the brain's regulatory hierarchy rather than merely extending its output.

Origins of the Term Exocortex

Tags: exocortex, cognitive-science

Open Core: The Startup Strategy That Balances Community with Profit

Ben Houston4 Minutes ReadDecember 20, 2024

Open Core combines the viral growth of open source with the revenue potential of enterprise software – but most founders get the balance wrong. Drawing from my experience building both open source and enterprise products, I explain why this model particularly shines for developer tools, and how to execute it without alienating either developers or paying customers.

Building Deadline: Finding Product Market Fit in a VFX Studio, and almost winning an Oscar

Ben Houston7 Minutes ReadDecember 5, 2024

Sometimes big opportunities come from solving what seem like minor problems. In 2002, fresh out of university, I accidentally co-created what would become one of the most widely-used tools in Hollywood visual effects - all because I needed a better way to run fluid simulations.

Building Deadline: Finding Product Market Fit in a VFX Studio, and almost winning an Oscar

Tags: visual-effects, frantic-films, entrepreneurship, computer-graphics, software-development

The Enterprise SaaS Sweet Spot

Ben Houston4 Minutes ReadDecember 5, 2024

After learning the hard way that chasing startups and SMBs was a dead end, I discovered why the path to sustainable SaaS growth lies in mastering enterprise sales and the 'land and expand' strategy.

The Two Big Questions

Ben Houston2 Minutes ReadDecember 2, 2024

A startup journey can naturally be split into two phases, each driven by a different question: survival and then maybe scale.