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Ben Houston's Blog

This is the personal blog of Ben Houston (bio here), a long-time computer graphics software developer. I've worked on projects like Three.js, Deadline, Krakaota, Exocortex VFX plugins, and Web3DSurvey. I'm also an entrepreneur, having co-founded Frantic Films Software, Exocortex, Clara.io, and Threekit.

Origins of the Term Exocortex

Ben Houston7 Minutes ReadNovember 28, 2025

The story of how I coined the term "exocortex" in 1999 to describe a synthetic cognitive regulator - a technological layer that participates in the brain's regulatory hierarchy rather than merely extending its output.

Origins of the Term Exocortex

Tags: exocortex, cognitive-science

Open Core: The Startup Strategy That Balances Community with Profit

Ben Houston4 Minutes ReadDecember 20, 2024

Open Core combines the viral growth of open source with the revenue potential of enterprise software – but most founders get the balance wrong. Drawing from my experience building both open source and enterprise products, I explain why this model particularly shines for developer tools, and how to execute it without alienating either developers or paying customers.

The Enterprise SaaS Sweet Spot

Ben Houston4 Minutes ReadDecember 5, 2024

After learning the hard way that chasing startups and SMBs was a dead end, I discovered why the path to sustainable SaaS growth lies in mastering enterprise sales and the 'land and expand' strategy.

Building Deadline: Finding Product Market Fit in a VFX Studio, and almost winning an Oscar

Ben Houston7 Minutes ReadDecember 5, 2024

Sometimes big opportunities come from solving what seem like minor problems. In 2002, fresh out of university, I accidentally co-created what would become one of the most widely-used tools in Hollywood visual effects - all because I needed a better way to run fluid simulations.

Building Deadline: Finding Product Market Fit in a VFX Studio, and almost winning an Oscar

Tags: visual-effects, frantic-films, entrepreneurship, computer-graphics, software-development

The Two Big Questions

Ben Houston2 Minutes ReadDecember 2, 2024

A startup journey can naturally be split into two phases, each driven by a different question: survival and then maybe scale.