Posts tagged: entrepreneurship

Ben Houston • 4 Minutes Read • February 2, 2026

3D on the web has exploded. The infrastructure to support it hasn't kept up. Here's why I built Land of Assets to fix that.

Tags: entrepreneurship, graphics, land-of-assets

Ben Houston • 10 Minutes Read • July 26, 2025

This is the story of how I went from building Hollywood VFX tools to raising $65M for enterprise SaaS, and the three crucial lessons I learned along the way.

Tags: entrepreneurship, coding, talks

Ben Houston • 8 Minutes Read • May 22, 2025

After twenty years building computer graphics software used in Hollywood blockbusters and enterprise product visualization, here are the crucial lessons that can help entrepreneurs build more successful companies.

Tags: entrepreneurship, coding, talks

Ben Houston • 4 Minutes Read • December 20, 2024

Open Core combines the viral growth of open source with the revenue potential of enterprise software – but most founders get the balance wrong. Drawing from my experience building both open source and enterprise products, I explain why this model particularly shines for developer tools, and how to execute it without alienating either developers or paying customers.

Tags: entrepreneurship, coding

Ben Houston • 6 Minutes Read • December 6, 2024

From solving a unique rendering challenge for a single film to becoming an industry-standard tool used in blockbuster movies like Avatar and Harry Potter, the origin story of the Krakatoa point renderer.

Tags: entrepreneurship, graphics, coding

Ben Houston • 4 Minutes Read • December 5, 2024

After learning the hard way that chasing startups and SMBs was a dead end, I discovered why the path to sustainable SaaS growth lies in mastering enterprise sales and the 'land and expand' strategy.

Tags: entrepreneurship

Ben Houston • 7 Minutes Read • December 5, 2024

Sometimes big opportunities come from solving what seem like minor problems. In 2002, fresh out of university, I accidentally co-created what would become one of the most widely-used tools in Hollywood visual effects - all because I needed a better way to run fluid simulations.

Tags: entrepreneurship, graphics, coding

Ben Houston • 6 Minutes Read • December 4, 2024

How a pioneering web-based 3D editor pivoted from trying to revolutionizing visual effects to finding unexpected success in enterprise product visualization.

Tags: entrepreneurship, graphics, coding

Ben Houston • 2 Minutes Read • December 2, 2024

A startup journey can naturally be split into two phases, each driven by a different question: survival and then maybe scale.

Tags: entrepreneurship